Even among the best air purification systems available, filtration takes a lot of work. Several filters specialize in specific jobs such as odor control, spore destruction, elimination of particularly tiny particles and more: most require maintenance or replacement, which can sometimes look like an act of juggling when you really wanted clean air in a room.
This brings us to Brid, a new venture for an elegant and busy air purifier that does several things at once – with a single filter that requires no maintenance. Is it too good to be true? The secret behind Brid is a set of “nano-structured ceramic filters” that seem infused or “baked” with titanium dioxide. This titanium dioxide can apparently react with harmless LED lamps and kill spores, viruses, etc. Periodically wash the filter, and that’s all it takes.
These are many claims about a new filter, and it’s always a good idea to look carefully at any Kickstarter product featuring a new suddenly new technology. Brid may have seized many titles with his promises, but it is not very clear how this technology works. What makes titanium dioxide glued more useful? How does it react with LED lights to avoid the need for other photocatalytic converters? How does the ceramic filter absorb carbon-free odors? Is there an ion exchange process? We do not know the answers to these questions, because Brid does not mention them. Warning bells!
Much of the marketing seems to point out that bound titanium dioxide does not require UV light or ozone, which the Brid team tells us is bad: while UV light can cause sunburn and you do not certainly do not want to inhale corrosive ozone, this is exactly what you should avoid. No one has ever been injured by a small UVC light in an air filter, and we use ozone particles to help clean swimming pools and clothing.
So we have several dubious claims, some of them are talking about patents without detail and a nice design. Not much to hang your money, especially when the cheapest option to pre-order a filter is still $ 289.
However, Brid has been financed several times, so I hope that the product will soon be marketed and third-party reviews can verify how well it works well in early 2018 (fake Kickstarters used to never hit the shelves, so this is another important test). If Brid really succeeds in eliminating bad odors from the air and killing living particles, it could be useful for your air filtration system, although it is not designed to help control.